by
This book is not about abolishing sales or product placement. This book is about the evolution of selling, its demise and the alternative.
If you are in business as a buyer and or a seller, you are an employee in the sales industry, or you are working in the procurement business, and even just an individual buyer, You need to read this book so you can make an informed decision about the necessary operational changes your business will need to make in near future.
As an individual you need to be informed so you will not allow yourself to be sold. I have been a business owner for more than 40 years and I have owned a number of businesses in different industries, starting from an automotive industry (Electrical workshop) and moved to carbonated soft drink manufacturing, then to the entertainment and business team building industry.
In 1998 I developed the first multilingual export product directory in the world and then moved to online commodity brokering and trading in metals, oils and agriculture products. I am now involved in Cross Channel Marketing and developing Buyer Management Systems.
For the past 40 year as a business owner I have seen and experienced firsthand, the gradual changes in the selling practices and then, the explosion of the information technology brought in the lightning fast changes in the sales industry.
What caught my attention was the speedy development of the ‘salesy’ selling systems, developed by the new generation marketing and technology savvy sales people. Some of them are using the same practices as the snake oil salesmen did in the 19th century. As I Visualised what is happening in the selling industry today, a question came to mind; what will selling be like by the end of this decade?
With that question in mind I decided to do my research and write this book with one rule in mind: “If I want to predict the future, I must thoroughly study the past and methodically examine the present.” So I started researching the selling practices used by the first humans on earth (before currencies were invented) when humans were exchanging products between themselves (using the Barter system as it is known today).
After researching for almost a year I came to the conclusion that it is inevitable that sales will never be abolished because there will always by buyers, but selling (the actions/process the sales person employs to convince the buyer to buy his products) will definitely go away slowly in some industries and much faster in others. Selling will be abolished because there will be no credibility or trust due to self-interest of the seller and because of the Information Technology which favours the buyers (technology keeps the buyer informed of the market).
What will replace selling? Buyer Management Systems, Marketing, and Personalisation, for details read this book.
source:amazon.com
STUDIO 3 NEWCASTLE AUSTRALIA 