Kostas Papadimitriou heads a food processing company making inroads in the Australian market. Photo Supplied.
Balsamic vinegar produced by a Kalamata-based company makes inroads in Oceania.
Papadimitriou C.C.S.A., one of the largest food processing companies in the south of Greece, was founded in 1939 in Messinia, near Kalamata.
This family owned and run business, with products based on the nutritional concepts of the Mediterranean diet and clients that range from Greece all the way to 28 other countries, has managed in the last seven years to make an impact in the Australian market as well.
The balsamic vinegar produced by the Papadimitriou Company, which has been number one in the Greek market since 2005, has managed to become the third most sought after balsamic vinegar in the Australian market.
The Greek food processing company, headed by Christos Papadimitriou and his father Konstantinos, entered the Australian market seven years ago through the Sydney International Food Festival, and today its balsamic vinegar is sold through the Coles and Woolworths chains of supermarkets throughout the continent.
The CEO of the company, Christos Papadimitriou, attributes their success in sales in this country to the strong support their product has received from the local Greek Australian community, the dietary similarities of the wider community with the Greek community, and to the willingness of Australians, who love cooking as he said in the Greek daily To Vima, to try out new tastes and products.
Balsamic vinegar and cream, mustard, Corinthian currants, dried fruits and other organic offerings are all produced by the Kalamata based company for Greek and international markets, which include amongst others Japan, Canada, United Kingdom and South Africa.
Last May, Papadimitriou C.C.S.A. became only the fifth Greek company to join Endeavor Global, a non-profit international organisation aiming to establish high impact entrepreneurship in emerging countries, as the leading force for sustainable economic development.
The turnover of this Greek success story last year reached 10 million euros and 75 per cent of that income was generated from overseas markets.
source: Neos Kosmos
STUDIO 3 NEWCASTLE AUSTRALIA 